Media.net Partners with Yahoo! Bing to Provide Context Ads

The doors are now open to a fresh supply of targeted contextual ads for Web publishers from the Yahoo! Bing Network. Thanks to a partnership with Media.net, Web publishers can now create and customize highly relevant, targeted contextual advertising units for their websites from among the ads running on the Yahoo! Bing Network.

Here are the key features of the program for publishers as outlined by the press release:

Facebook Fakes: Did You Lose Fans?

Yesterday, Facebook confirmed that it was indeed purging fake accounts and page likes from the system. According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.”
Business pages with huge fan numbers could have seen losses of hundreds to thousands of fans.  For many businesses, this sort of thing could be panic inducing.  But let’s take just a moment to understand a social media reality.

A fan or follower count is a raw number with very little real meaning or intrinsic value.

Ruminate on that for just a moment. A steadily climbing fan count makes us feel good, and that’s about all its really good for. Its a number that’s easy for community managers and marketers to point to and tell decision makers that somebody (lots of somebodies) is paying attention. It makes us feel good. It makes us feel as though the time we’ve spent curating that account has been worthwhile.

Social Meme Monday

For today’s Meme Monday, we have some funny cartoons about Facebook. Have a good and happy Monday, everyone!

Source: 3.bp.blogspot.com via SEJournal on Pinterest

A Day in the Life of an SEO

Working in the field of website optimization may be many things,

 but it’s certainly never boring!

If you’re new to the industry and wondering what your day-to-day activities should look like, consider the following elements for guidance on how good SEOs structure their word days:

Link Building and Monitoring

Because link building plays such a vital role in website success, all good SEOs try to make this practice a part of their daily routines.  The only exception to this rule occurs in large SEO agencies, in which workers are specialized to handle different aspects of the SEO process—whether that’s content creation, on-site optimization, link building, or some other element of the digital marketing process.
In all other cases, SEOs are constantly looking for new opportunities to create links, reading industry blogs to find new link building ideas, or tracking existing links in order to monitor and correct changes in a website’s backlink profile.

Do Young CEO’s Have Their Pulse on SEO Strategy?

As a young CEO and one that has come of age during the computer era, having your pulse on how to best utilize search engine optimization (SEO) to your site’s advantage is critical.

Use SEO marketing the right way and you can drive significant amounts of traffic to your site. Use it the wrong way and you can not only be missing out on potential traffic, but your return on investment (ROI) can suffer as well.

Social Meme Monday

Mondays can really be a drag sometimes. Getting back to work after the weekend isn’t always easy. SEJ likes to start each week with funny memes because you deserve to start your week right, with some humor. For this week, we found some fun social cartoons to make your day brighter. We hope you have a wonderful week ahead!

 

Source: growmap.com via SEJournal on Pinterest

50 Best Internet Marketing Blog Posts of 2012 (So Far)

As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year. It’s been a busy time in the world of digital marketing, considering everything from the highly influential launch of the Penguin algorithm update to shifts in the way consumers engage with social networks and mobile devices.

If you’re feeling behind the times, here are a few of the best articles I’ve seen published so far this year:

SEO Industry Changes

So far in 2012, Google’s Penguin update launch has been far and away the biggest story in SEO.  However, don’t let the dominance of Penguin-related coverage fool you. There have been plenty of other important tweaks as well.