How and When to Diversify Your Anchor Text

Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change definitely had an impact on today’s anchor text optimization best practices.

To understand what this means and why this matters, it’s important that you first understand how anchor text is used in Google’s ranking algorithms.

Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

All three of the major U.S. search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources.

Dislike Timeline? Facebook Testing New Layout

The wizards of smart at Facebook are testing an new layout for Timeline. This version features a single column for posts, instead of the two columns. The user timeline would still be divided into two columns, but all of your status updates, photos, and other items posted to your timeline would be featured in a wide column on the left. Modules like “photos,” “friends,” “likes,” and any open-graph apps like Spotify and Instagram would appear in a narrower column on the right.