7 eCommerce SEO Tips for 2013

Making eCommerce work is becoming increasingly difficult. Google wants to be the sole affiliate on the Web, and Amazon has gained so much market share that it’s difficult to get noticed as an alternative. The search engines increasingly remove commercial sites from the results, replacing them with their own ads and shopping programs. The search results focus more and more on content, not products. 

 

At the same time, a growing number of consumers who were once afraid of shopping online now feel safe with it. More purchases are happening online than ever before. There is opportunity here for the sites that know how to pull ahead. What can the modern eCommerce site do to stay competitive?

These seven tips should help you pull ahead of the competition by modernizing your SEO and leading the push forward in 2013:

Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards

Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the Penguin algorithm update, millions of bloggers experienced a halt or decrease in traffic.

Although keeping up with industry trends does require frequent updates to continue performing well in search, most tasks are not time consuming at all. This guide will help you understand recent changes to Google’s algorithm and how to update your WordPress blog to follow the new industry standards.

How to Leverage the Knowledge Graph for SEO

Knowledge is power, as the old saying goes. So what do marketers need to know about Google’s Knowledge Graph to power their SEO and search strategies?

There has been a lot of commentary around the semantic Web. The theory is that search results are becoming smarter by distinguishing between words with different meanings. Whether that is true or not largely depends on who you believe and how much stock you place in search engines’ ability to “learn” the wants and needs of their users.